The desire to take care of one's health does not always translate into a specific appointment with a doctor. Even after receiving funds to undergo the 40+ Health Screening, people may postpone the examination until the last minute or never take advantage of the opportunity.

To understand why this is happening, we conducted 10 focus groups — group discussions during which participants shared their thoughts, experiences, and reasons influencing their decisions.

And to gain a more detailed understanding of the experiences of those who did not complete the screening, in-depth interviews were conducted — individual conversations that helped to better understand personal motives and difficulties.

Based on this, we identified key insights that help us understand what prevents people from moving from the intention to take care of their health to specific actions.

Flip through the cards to find out, and find more information about the national Health Screening 40+ program here: screening.moz.gov.ua